If the Tree Falls…

Posted on October 13, 2010 in Graphics & Packages

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Interesting campaign print campaign here from Spanish agency Jaleo for WWF. They’re trying to highlight the fact that we are doomed if we keep cutting down trees or letting the Arctic ice melt. What caught my eye was the quality of the graphic design, very well put together. Simple and clear messages: If the ice falls, we all fall. If the tree falls, we all fall. Creative directors: David Garcia, Aleix Bou  Copywriter: Aleix Bou  Art Director: David Garcia


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